Facebook is the new MySpace, and if nobody saw it coming, then it's because people where blinding themselves by listening to investors and the media, instead of users. The signs where already there, and have been repeated endless times in internet history, even before Google existed (and especially ever since).
The only person i see real
happy right now is Mark, he just got married (congrats BTW), hit the
jackpot, and really did accomplish something great. ..i mean hey, life's
great, and i say WTG bro ! Now I'm sure he's kinda upset of how quickly
things went, and sure he didn't anticipate things moving THAT fast.
you can learn one thing from the internet, and how it has evolved to be
such a dynamic place, where laws are turned upside down, it's that come
a certain critical mass "of various kinds". Whether you are a company
like IBM, or Apple (before they redeemed themselves with the
iPod/iTunes), or just a website. One thing they share in common, are
huge numbers of users, and huge numbers of employees.
When you hit that critical mass you get 2 effects:
* Many Employees
-- Corporate stagnation: You now have so many levels of hierarchy, that
things take ages to get done and your "Time to Market" shoots sky high.
-- Your distance to users is usually filtered by too many levels of pie
charts, and the final image is too skewed to transform into anything
useful or mind-blowing.
* Many Users
-- You always have a
small percentage of haters or wrong doers. Even if you only have 5%, how
many does that make when you got a Billion ? ..well, just 50Million !
-- Most sites/companies go bananas way before that, so here's a kudos to Mark !
So who's the next in line ?
go take a look at what YouTube has to offer in terms of media
investment. TV & Music was the last big thing in our so-called
physical world. And i can tell you that's it's just as big in our
Digital one (albeit with a slight twist on "customer comes first"). Talk
to Google, to see how you can help sponsor Music, Series, Films or
Music Video creation. And how you could benefit back via Advertising or
Sponsoring. I'm sure Google will have an open ear for you.
YouTube content creation is done right, and I'm sure it will be, then it
would be a real shame for certain people to miss out on this one.
If you are called "Hollywood" and make big screen films ..carry on, I'm sure you'll survive.
if you make shorts, mini-series, or series, i suggest you drop
national/cable television like a hot potato and have a chit-chat with
Google, Amazon, or ITunes, cause if not, you will probably be dieing a
slow and agonizing death within the next 3-5 years.
For anyone else, this is just a great investment opportunity !
Oh ..and if you're called ,
i think this is just about the right moment to take advantage of that
investment you made in MySpace, and use your "Artist Base" to start
creating some cool MTV-Like video channels on YouTube ;-)